You’ve probably heard the hype by now: blogging is all the rage when it comes to a successful digital marketing strategy for your business. Blogging helps new customers discover your brand, it connects you with industry thought leaders, and it might even lead to successful business partnerships via guest bloggers. But writer’s block happens to the best of us, even when you’re writing on a topic related to your own business.
Brainstorming ideas for a successful article topic is much like planning a party. When coordinating a fiesta, you find out what’s hot, come up with a theme, choose decorations, and send out the invitations. Think about writing a blog as a similarly fun and creative process, only you’re working at making your readers feel like the guests of honor. Here are six questions, gleaned from good ol’ party planning, that can be applied to the blog brainstorming process, as well.
1. What are the hot trends? Like planning a party, one needs to know what the current trends are when it comes to planning your blog. Are the 80’s back? Do people like stupid humor again? Or is being intellectual the way to go today? With an article, you need to know what topic and title will attract the most people in this very moment, since that’s what makes people likely to click on your blog. The way to brainstorm ideas is to use the Google Keyword Tool. Start typing in possible hot topics, then click search. The Google Keyword tool will tell you, on average, how many people are searching those terms that you type in. Type in words, and look through Google’s suggestions for other phrases. Once you see a hot keyword with hundreds of thousands of search hits — better yet, millions of hits — then that becomes a topic with great potential for your blog.
2. What themes are you passionate about? Just like throwing a party about something you love, such as the flapper culture of the 1920’s, gives you a ton to work with when preparing your shindig, picking a theme you’re an expert on will make the blog planning process that much easier. Parties need quality themes with multi-dimensional concepts and ideas you can expand on. For example, if you plan a party, and the theme is “Party, Mexico-Style,” you’re instantly provided with lots of ideas for colors, props, types of drinks, food, music — you name it. Same goes for a successful article idea — your hot topic needs to be something you could almost write a book about — something you know so much about, that writing 500 words will be a cinch.
3. What can people leave with? Where are the goodies? Putting together a party means coming up with cool giveaways. What kind of information do you want to give to your readers? What are your party favors? What do people want to know about with your particular topic? Give ‘em the good stuff. Search articles related to your topic, see what people are missing in their articles, and fill in the missing pieces with your unique content. Stand out as a blogger who gives readers takeaways they’ll want to tell their friends about – then those friends will want to be “invited” to read your next blog.
4. How will you create the most engaging atmosphere? Choosing the style and decorations for a party is essential. You need to give a fun and cool vibe with your party’s style and décor. If your crowd is hip and modern, you need to pick out the coolest place in town and hire a pro for the interior design. And when writing an article, if your crowd is cutting-edge and has high standards, your article photos need to be up to par — the pictures need to pop! The style of your writing needs to match the crowd, as well. If you’re writing for an intellectual audience, it’s a good idea to include facts and figures in your post and write in an intellectual tone. If the blog you’re writing for is more focused on fun and light-hearted material, follow suit accordingly.
5. How will you invite people to join the merriment? Hello, how can anyone attend your hot party if they never received an invitation? Just like you might consider sending an evite, creating a Facebook event, or mailing an actual printed card to get people to come on over to your party, visualize all the ways you can invite readers to visit your article. Some ideas are blasting your contacts via e-mail, sharing your blog on social media, and submitting the content to article directories. If you’re featuring a guest blogger, look at the blogger as your party planning partner-in-crime, and recruit the blogger to help you spread the word.
6. How will you get people to keep coming back for future fun? After the party is over, your work as a host isn’t done. If you want people to come back to future celebrations, you’ll most likely thank them for coming and might even add them to a “Future Partygoers” list so that they’re notified first about your next party. Likewise, don’t invite people to read your blog and then ignore them in the future. Respond to blog comments, thank people who share your blog on social media, send interested people related content, and invite people who have strong responses to your blog to further the conversation – either by giving you insight into how to make future blogs better, or even by writing a follow-up blog themselves.
Planning parties by yourself can be stressful, and so can writing articles – but follow these steps, and you’re on the way to ensuring you’ll be the host, or writer, with the most.
Caroline Buhler, founder of Flymydarling Marketing, adores inspiring people all around her and sparking motivation. As an Internet marketing strategist, she has helped companies organize their leads and implement streamlined conversion plans with the purpose to maximize the company’s potential.