Welcome to the CX Blog

Guest blog by Danielle Pacelli
Marketing Coordinator at MycroBurst/Logo Design Guru

When you really think about what’s important in logo design, the font you choose may be the most crucial element. Sure, the colors and other aspects carry weight, but the font communicates who you really are because it defines the personality. A curvy and bubbly font will give off a feminine vibe, while a stiff and bold font will feel masculine. In order to find the perfect font, you must first describe your company with a few words. Once you do this, it will come to you almost effortlessly. Choosing the right font can set your brand up for a future of success. Before you decide, here are five classic fonts to consider that will help your brand make a strong impact. (more…)

Guest blog by Danielle Pacelli
Marketing Coordinator at MycroBurst/Logo Design Guru

Creating a logo design concept when you don’t have one may seem intimidating — or even impossible. As the saying goes, “Rome wasn’t built in a day.” If you want to create a memorable logo that encompasses your brand and relates to your audience, then you’ve got your work cut out for you.

Need help brainstorming your logo design concept? It may take additional time and effort, but analyzing your brand before you design your logo will be worth it when you see the results. Here are some questions to ask yourself as you begin brainstorming. (more…)

By Nicki Escudero
Social Media and Content Strategist

You would think that simply offering a great product to the public would be enough for customers to love your brand and discuss it positively in the online space, but unfortunately, that’s not the case. Maintaining a positive brand sentiment requires active effort from your team, and here are several ways to ensure people discuss their positive impressions of your brand in the public space. (more…)

By Nicki Escudero
Social Media and Content Strategist

One of the biggest themes of social media goddess’ Amy Jo Martin’s new book, Renegades Write the Rules, is how important it is to show off a human side to a brand. “People don’t connect with logos and taglines; they connect with other people,” Martin writes. “So you have a choice: build a business that doesn’t truly connect with its intended audience or build one that does… the number one branding question today is not, ‘What is your brand?’ but rather, ‘Who is your brand?’”

That means your business can’t afford to simply write dry social media status updates that are unbiased, fact-based and bland – sparking up social media management, as well as other parts of your marketing strategy, with genuine human relatability is key. Not that your business should risk offending your customer base with political rants or tales of booze-filled nights. There are perfectly appropriate ways to show off that personable side even when you’re doing business — here are 10 of them. (more…)

Guest blog by Caird Urquhart
President of Newroad Coaching

Personal branding is a key component to developing a successful professional brand. Your business is a reflection of you. Make sure you understand who you are and what is important to you before you brand your company. Here are five things to consider when establishing a personal brand.

1. Values

Values are the core of who you are, your sweet spot. If you stand strongly in them, you become your most empowered self. It is important when developing a business to first have a firm understanding of your personal values. Naming and defining your values will give you a reference point to make all of your decisions going forward regarding your brand. If, for example you have a personal value of leadership — in other words you are naturally a better leader than a follower — when you are developing your professional brand, leadership needs to be part of it. There are no rules about what values you or your business should have. No one can tell you what your values are. No two people have exactly the same set of values, therefore no two companies have the same set of values, hence the beginning of a unique brand. (more…)