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Guest blog by Paula Paixao
Owner of PaulaPassion.com

See also: The Economics of Empathy- http://blog.cx.com/business-tips/the-economics-of-empathy/

It goes without saying that honesty is the best policy, but with friendships, feelings and fear of loss, sometimes it could be difficult to implement in the workplace. It’s always a little challenging to give and receive constructive criticism, and that’s something that even years of experience might not be able to change. As an artist and graphic designer, I’ve found that sometimes the most difficult thing to do is be honest with your co-workers and clients in this regard. We’ve all been there — you’re sitting down with your co-workers and going over some ideas, when suddenly an awful design or idea pops up — and you’re too afraid to say anything about it.

It’s important that you learn to speak up amongst your co-workers so that you can help them grow and further develop their skills. Don’t be afraid to tell your co-workers how you feel about their work. Think of it as a building-up instead of breaking-down — you’re helping a fellow co-worker expand his or her horizons. Part of being successful as a professional and as a person in general is being headstrong about your opinions and how they correlate to the current market style. Business environments should be expected to be supportive in general, and that means that co-workers should be open to feedback from others – even if it’s not always what you want to hear. By soliciting and giving honest feedback, you’ll only work to strengthen your whole team. (more…)

Guest blog by Erik Severinghaus
Founder and CEO of SimpleRelevance

Sorry, great e-mail marketing isn’t easy. It takes time, trial and error, and persistence.

I’ve been working long days perfecting e-mail marketing for 12 years, and I’m still learning new techniques and tricks every day.

But, there are a few simple things you can do right now — as in today, as in this hour — that will get you moving toward better e-mail marketing results. Here are five tips to get you started. (more…)

Guest blog by Danielle Pacelli
Marketing Coordinator at MycroBurst/Logo Design Guru

So, you need a new design. Maybe your logo has seen better days, or perhaps your website feels a bit tired and uninspiring. Either way, you need to get this job done efficiently and quickly, while still procuring a design that effectively represents your brand and, ultimately, helps generate sales. Whether you choose to work with a designer or agency, or give online crowdsourcing a go, there are five qualities that your designer must have. Read on for what to look for when hiring a freelance designer. (more…)

Guest blog by Danielle Pacelli
Marketing Coordinator at MycroBurst/Logo Design Guru

Creating a logo design concept when you don’t have one may seem intimidating — or even impossible. As the saying goes, “Rome wasn’t built in a day.” If you want to create a memorable logo that encompasses your brand and relates to your audience, then you’ve got your work cut out for you.

Need help brainstorming your logo design concept? It may take additional time and effort, but analyzing your brand before you design your logo will be worth it when you see the results. Here are some questions to ask yourself as you begin brainstorming. (more…)

Guest blog by Danielle Pacelli
Marketing Coordinator at MycroBurst/Logo Design Guru

Conceptualizing and designing a logo is one of the most important steps in branding your company. This will be the face of your company to consumers and can either leave a lasting impression or be completely overlooked. Think about all of the brands you can recall just by seeing a color or a symbol that will be forever associated with them. Avoid these 10 mistakes to ensure a powerful brand identity. (more…)