By Maura DeBartoli
As it turns out, there’s no perfect plan or guaranteed anything when it comes to reaching out to your potential customers and hoping for a great return on investment (ROI). It stands true that marketing ROI can be defined in a few ways, more than just dollars back. Here are some ROI’s that are important to keep in mind:
1. Brand awareness and recognition
2. A friend referral and word-of-mouth
3. And yes, best case, a paid customer account!
I recently received an e-mail from HubSpot talking about marketing statistics and how to best capitalize on the most popular online mediums. Here are some of the stats I learned that will help when marketing our free file storage, plus some of our suggestions on how to track the ROI. (more…)