When you really think about what’s important in logo design, the font you choose may be the most crucial element. Sure, the colors and other aspects carry weight, but the font communicates who you really are because it defines the personality. A curvy and bubbly font will give off a feminine vibe, while a stiff and bold font will feel masculine. In order to find the perfect font, you must first describe your company with a few words. Once you do this, it will come to you almost effortlessly. Choosing the right font can set your brand up for a future of success. Before you decide, here are five classic fonts to consider that will help your brand make a strong impact. (more…)
Nobody is born knowing, innately, how to properly promote a business. It is something that must be learned and a skill that must be honed over time. Luckily, there is a plethora of information out there just waiting for you to absorb and put to good use.
Here are just seven great books that will teach you some of what you need to know. (more…)
Guest blog by attorney Amy Marie Pokora, Esq.
Co-owner of law firm LEWIS and POKORA
When our personal injury law firm, LEWIS and POKORA, opened its doors, our first instinct was to market through the traditional marketing vehicles — television commercials, outdoor billboards, bus backs, and radio ads. We were extremely excited at the prospect of developing new clients quickly through this campaign. Unfortunately, as we learned the hard way, the power of these tools has diminished. All of these marketing efforts are extremely expensive, and, while they used to be the best way to market a law firm and/or small business, it is clear that this is no longer the case. (more…)
Guest blog by Jason Ceola
Attorney, writer and photographer
One of the best things about the Internet and social media is that they put us all on somewhat equal footing in gaining public exposure, in that we all have access to the same basic platforms: a domain name, a blog, a Twitter account, a Facebook account, a Google+ account, etc. If you want to get your business some exposure, it no longer matters if you’re along a busy thoroughfare or tucked away on a country road — you have the same opportunity to market yourself to your public. While your choice of content, message, tone, seriousness, and so forth may vary, there are a few basics that every small business should consider when presenting a web presence to ensure that your audience has easy access to vital information and to avoid alienating customers. Below, find five tips. (more…)
Guest blog by Ashley Verrill
Market Analyst with Software Advice
See also: SMB’s and Online Defamation: When to Respond, and When to Leave It Alone? http://blog.cx.com/business-tips/smbs-and-online-defamation-when-to-respond-and-when-to-leave-it-alone/
If Your Business Is on Yelp, Read This- http://blog.cx.com/business-tips/if-your-business-is-on-yelp-read-this/
Recently, I did a quick Yelp search to find a glass repair shop after my windshield cracked. As I scanned the list, I noticed one business had a shameful 1.5-star rating. I clicked through to see if it really was that bad, hoping to give them the benefit of the doubt. The comments ranged from, “Don’t mess with this place,” to “Only an idiot can do such a massively destructive job.” Ouch. Needless to say, I did not call that business for service.