Most companies know Facebook can be a powerful marketing tool, but relatively few have a strategy to use it effectively. It’s common for small business owners to set up a Facebook page, let it sit without generating any revenue, and then leap to the conclusion that Facebook doesn’t work. Facebook works fine, but only when used effectively. Your best strategy is to hire an experienced, knowledgeable social media manager. If you prefer to do it yourself, or if you want to know what your social media manager is up to so you can work with them better, here are eight tips for using Facebook to connect with your customers. (more…)
Thanks so much for reading the CX blog. While we hope this is your resource for valuable business tips, the CX crew can also be read around the web, expounding on their expertise, ranging from social media marketing tips to public relations techniques. Check out some of our guest blogs below, and be sure to leave a comment with what you think. (more…)
Guest blog by Jason Ceola
Attorney, writer and photographer
One of the best things about the Internet and social media is that they put us all on somewhat equal footing in gaining public exposure, in that we all have access to the same basic platforms: a domain name, a blog, a Twitter account, a Facebook account, a Google+ account, etc. If you want to get your business some exposure, it no longer matters if you’re along a busy thoroughfare or tucked away on a country road — you have the same opportunity to market yourself to your public. While your choice of content, message, tone, seriousness, and so forth may vary, there are a few basics that every small business should consider when presenting a web presence to ensure that your audience has easy access to vital information and to avoid alienating customers. Below, find five tips. (more…)
Guest blog by Ashley Verrill
Market Analyst with Software Advice
See also: SMB’s and Online Defamation: When to Respond, and When to Leave It Alone? http://blog.cx.com/business-tips/smbs-and-online-defamation-when-to-respond-and-when-to-leave-it-alone/
If Your Business Is on Yelp, Read This- http://blog.cx.com/business-tips/if-your-business-is-on-yelp-read-this/
Recently, I did a quick Yelp search to find a glass repair shop after my windshield cracked. As I scanned the list, I noticed one business had a shameful 1.5-star rating. I clicked through to see if it really was that bad, hoping to give them the benefit of the doubt. The comments ranged from, “Don’t mess with this place,” to “Only an idiot can do such a massively destructive job.” Ouch. Needless to say, I did not call that business for service.
Guest blog by Caroline Buhler
Owner of Flymydarling Marketing
Twitter me this: Why do the Dalai Lama and the President have Twitter accounts, and what do their follower/friend ratios say about their images?
OK, so Obama is the President of the United States of America. Why does this dude have a Twitter account? Surely he has better things to do. (more…)